And your ears shall hear…

If you saw Hopslam in your local beer cooler, raise your hand. Also, raise your hand if you’re confused like me. Or, maybe a bit disturbed? Was it out of date, or should it be here, front and center, in the local beer cooler? Turns out, it should be on sale in November.

Why are we changing the release window? In short, we have been listening to our fans and dry January is a hard time of the year to drink Hopslam. This change will allow our fan base to enjoy the beer with a little less guilt and a little more celebration.

Bells’ Hopslam was a Spring Thing, released in the first quarter of the year, just in time for the Super Bowl—or at least it stayed fresh until our annual parties. We even procured one of those mini-pull-tab kegs one year, but I digress.

Apparently, due to Dry January, people are drinking less Hopslam as they restrain from alcohol while the DIPA hits store shelves mid month. Last

year Bells decided to do a limited fall release so fans could enjoy the beer fresh. How did I not know this?

When I first started drinking Hopslam my buddy Ryan (GuysDrinkingBeer) would trek back to Kalamazoo to bring us each a case of the sought after palette peeler straight from Bells’ Eccentric Cafe. Eventually my wife and I started hunting the green cans here in Chicago as soon as we heard it was distributed in Illinois. It became a quest for many years, until hazies, imperials, and triple IPAs started popping up everywhere.

These days it seems it’s falling in my lap but I still partake in a seasonal 6-pack per tradition. Maybe that’s another reason Bells decided to have a semi-annual release, seeing that its prowess has been diminished over time due to a saturated market. Either way, it’s interesting to have Hopslam available in the fall. This isn’t a complaint, it’s a community service message.